Get creative with your donations

So last week we talked about the many options that are out there for online donations. Now it's time to get creative. Whenever I speak before organizations, I always like to use the example of Heifer. Heifer is an organization whose goal is to end hunger around the world. They have incorporated one of the most creative ways to get people to donate to their organization. In many cases, when folks donate, they want to know where their money is going. So it's always nice to give them some kind of visual on that. Heifer has done just that. If you go to their website, click on their option "Gift Catalog." You can actually browse the type of item you want to purchase. You can purchase ducks, chickens and even trees. When you click on the item you want to donate, it explains why this item is so important to those people. It really helps you appreciate the needs of the people and where the money will go. They also have an area where you could donate to a specific project in another country. They list a country and the project they are working on for them. When you dig deeper, it explains the details about the project. And again, on the same page, they list where they are with their donations and how much more they need to finish the project. A very cool way to set-up your donations. While this may not always work for everyone, you can still try and come up with a creative way to do this. In any case, the option to donate should always be there.