Friday, July 24, 2009
Myths and Facts About Targeting and Personalizing Your E-mail Promotions
Target and personalized e-mail promotions are possibly the two most dramatic ways of increasing your e-mail response rates. However the case, a recent report found that only 4 percent of marketers personalize e-mail promotions. As shocking as this statistic may be, there are several myths about targeting and personalizing e-mail promotions that encourage resistance from most businesses. The only way to... Go to Source
Tuesday, July 21, 2009
Webinar: How an Active System Can Manage the Donor Life-Cycle for You!
Understanding Business Rules and Fundraising Automation: How an Active System Can Manage the Donor Life-Cycle for You.
Date/Time: Thursday, July 23rd at 12:00 p.m. CT.
Duration: 90 minutes.
Register Now
Have you ever struggled with timely donor acknowledgement? Ever wished you could easily target cultivation to key donors in a consistent, systematic way? Processes at many organizations can be sporadically implemented and sometimes capricious having evolved organically over years.
These flawed processes leave the nonprofit highly vulnerable to sub-optimal constituent management because each organization's business rules for this mission-critical function -- the standard operating procedures and routines that have evolved into the group's best practices -- mostly exist in the institutional memories of individuals rather than in the infrastructure of the organization. In addition, the reliance on individuals to consistently remember and properly execute on key processes -- like timely acknowledgements with versioning by gift-level and donor type, new donor welcome series via mail and/email, or cultivation and upgrade appeals based upon a donor action like event attendance -- presents a serious risk that donors and other constituents will have inconsistent treatment, which results in current as well as potential income loss.
This Webinar will look at how implementing business rules in Orange Leap can automate your fundraising cycle and actually manage the donor life-cycle for you, leaving you free to focus on strategy, personal outreach and your mission!
Date/Time: Thursday, July 23rd at 12:00 p.m. CT.
Duration: 90 minutes.
Register Now
Have you ever struggled with timely donor acknowledgement? Ever wished you could easily target cultivation to key donors in a consistent, systematic way? Processes at many organizations can be sporadically implemented and sometimes capricious having evolved organically over years.
These flawed processes leave the nonprofit highly vulnerable to sub-optimal constituent management because each organization's business rules for this mission-critical function -- the standard operating procedures and routines that have evolved into the group's best practices -- mostly exist in the institutional memories of individuals rather than in the infrastructure of the organization. In addition, the reliance on individuals to consistently remember and properly execute on key processes -- like timely acknowledgements with versioning by gift-level and donor type, new donor welcome series via mail and/email, or cultivation and upgrade appeals based upon a donor action like event attendance -- presents a serious risk that donors and other constituents will have inconsistent treatment, which results in current as well as potential income loss.
This Webinar will look at how implementing business rules in Orange Leap can automate your fundraising cycle and actually manage the donor life-cycle for you, leaving you free to focus on strategy, personal outreach and your mission!
Friday, July 3, 2009
New and Improved - San Antonio Food Bank
The San Antonio Food Bank was part of an extreme web makeover program being offered by NPower Texas for non-profits in San Antonio. Each non-profit that applied was given an opportunity to express why they deserved to have the makeover for their website. Only 3 non-profits from San Antonio were awarded the makeover. Overall SA Food Bank was looking to improve their appearance on the web. Their website was out of date and they wanted a new look. The action center allows visitors to get involved by making a donation, volunteering, conducting a food drive and even to become an advocate. Visit the website
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