Thon Morse is the President of Kimbia and he has written an article about online fundraising and some myths about it. Some things he addresses are:
Myth #1: Online fundraising isn't as effective as offline techniques
Myth #2: People won't give online
Myth #3: Online fundraising means raising money through my organization's website
Myth #4: Technology is not the problem
Myth #5: Raising 10 percent of all gifts online is a great goal
To read the entire article and his responses to these myths, check out Kimbia: Inside Out.
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