Pitching Your Cause: Effectively Working with the Media to Spread Your Story

Network for Good is offering a live teleconference on September 1st on getting the media involved with promoting your organization. The insert from the invitation reads:

As your organization works to stay top of mind for supporters and the media, you may be feeling overwhelmed by the prospect of public relations, pitches and press releases. You think to yourself:

What grabs a reporter's attention?
How can I increase the chances of my event being covered?
Who's the best person to contact at media outlets when my organization has news?

Join our journalism and communications experts (Zan Dubin Scott, Paul West and Scott Martelle) for a free "Public Relations 202" teleconference. Our experts know the ins and outs of media coverage; they can explain why those assigning editors never called you back and why the sure-hit event you planned drew no free media.

View the source and register today »

Cool Tool Alert: GoingUp!

GoingUp! is an interesting, new and free web statistics and analytics tool. It offers features like many of the other tools but has some additional items like heat maps, inbound link monitoring, Google page rank tracking and much more. What also makes this tool cool is that it can also pull in your other analytics tools as well like Google. GoingUp! also provides some SEO tools that you might find useful as well. In the past, we've talked about the importance of having some type of analytics tool installed on your non profit website. This can help with marketing and analyzing the effect your website has on it's visitors. You can find out what pages are being visited most and even see where people are starting and where they are leaving the website. This is very important to improve the value of your website.

Process Automation and Fundraising Results

OrangeLeap is offering a repeat online webinar August the 25th. The webinar is about understanding business rules and fundraising automation. Here is an insert from the invitation:

Have you ever struggled with timely donor acknowledgement? Ever wished you could easily target cultivation to key donors in a consistent, systematic way? Processes at many organizations can be sporadically implemented and sometimes capricious having evolved organically over years.

If you're interested in the webinar, sign up today.

New and Improved: The Children's Shelter

The Children's Shelter was another winner in the NPower Texas Web Makeover Giveway. After my discussions with them, I realized that they were in desperate need to have their site redesigned. At the time, it had been some years since this had been done. Their existing site consisted of a layout that was all large, blocky images which weighed down the website and didn't allow for them to change it or make updates to. After thinking about it, I designed a fun website that focused on children and the programs CS provides to those in need. The site was put into a Joomla CMS so that it would be easy for them to update and manage. Visit the website

If your organization or business needs a new web site or just an update, contact GoGreenCre8tive

Writing Effectively for the Web

Web Assist offers a series of downloads to help with your web design needs and making it better. What many people forget is that print and web are completely different. In that case, you have to write differently. For a non-profit organization, this is key to get that donor list filled in and to keep potential donors interested. Learn more about how to create great headlines, working with lists and how to properly set up and close your articles. Go to source

Myths and Facts About Targeting and Personalizing Your E-mail Promotions

Target and personalized e-mail promotions are possibly the two most dramatic ways of increasing your e-mail response rates. However the case, a recent report found that only 4 percent of marketers personalize e-mail promotions. As shocking as this statistic may be, there are several myths about targeting and personalizing e-mail promotions that encourage resistance from most businesses. The only way to... Go to Source

Webinar: How an Active System Can Manage the Donor Life-Cycle for You!

Understanding Business Rules and Fundraising Automation: How an Active System Can Manage the Donor Life-Cycle for You.

Date/Time: Thursday, July 23rd at 12:00 p.m. CT.

Duration: 90 minutes.

Register Now

Have you ever struggled with timely donor acknowledgement? Ever wished you could easily target cultivation to key donors in a consistent, systematic way? Processes at many organizations can be sporadically implemented and sometimes capricious having evolved organically over years.

These flawed processes leave the nonprofit highly vulnerable to sub-optimal constituent management because each organization's business rules for this mission-critical function -- the standard operating procedures and routines that have evolved into the group's best practices -- mostly exist in the institutional memories of individuals rather than in the infrastructure of the organization. In addition, the reliance on individuals to consistently remember and properly execute on key processes -- like timely acknowledgements with versioning by gift-level and donor type, new donor welcome series via mail and/email, or cultivation and upgrade appeals based upon a donor action like event attendance -- presents a serious risk that donors and other constituents will have inconsistent treatment, which results in current as well as potential income loss.

This Webinar will look at how implementing business rules in Orange Leap can automate your fundraising cycle and actually manage the donor life-cycle for you, leaving you free to focus on strategy, personal outreach and your mission!